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Главная Советы для открытия фитнес клуба Как открыть фитнес клуб

Strict Standards: Non-static method JLoader::import() should not be called statically in /var/www/stargym/stargym.com.ua/libraries/loader.php on line 186

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Strict Standards: Non-static method JLoader::import() should not be called statically in /var/www/stargym/stargym.com.ua/libraries/loader.php on line 186

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Как открыть фитнес клуб

Что может побудить человека к расходам денег? Конечно же, потребность в чем-либо. В первую очередь речь идет о необходимом: еде, одежде, жилище. Так было всегда и, наверное, так будет всегда. К этому списку можно отнести и заботу «покупателя» о собственном здоровье или например желание похудеть. В данной статье рассмотрим вопрос – как открыть фитнес клуб ?

В последнее время очень динамично развивается фитнес-индустрия, сочетающая в себе возможности улучшения и здоровье, и внешнего вида, и приятного времяпровождения. По некоторым оценкам, динамика роста количества фитнес клубов в Украине в докризисный период составляла около 150% в год. Обращая внимание на эту цифру, можно предположить, что фитнес клуб как бизнес – очень выгодное направление для капиталовложений. В этом есть большая доля правды, но и существуют некоторые детали, которые отпугивают «новичков» фитнес-бизнеса.

Что же необходимо для запуска такого предприятия? Во-первых, помещение, во-вторых, оборудование, в-третьих, персонал. Помещения играет ключевую роль в этом бизнесе. В основном, фитнес-залы выгодно открывать в спальных районах. Спальный район “убивает двух зайцев сразу»: во-первых, за счет большой плотности населения можно рассчитывать на хорошую посещаемость, во-вторых, цены на аренду помещения в таких местах значительно ниже, чем в деловом центре. При этом следует помнить, что помещение должно быть достаточно большой площади, примерно от одного до трех квадратных метра на одного посетителя.

Оборудование – это отдельная тема. Оборудование должно быть много и оно должно быть разное, а именно: гантели, скакалки, скамейки для различных видов жима, скамьи для брюшного пресса, велотренажеры, машина Смита, машины для сгибания ног, мышц груди, плечевого пояса и рук, стойки под гантели, утяжелители, диски. Всего, в целом, на сумму 10000 – 15000 долларов США. Приобрести в собственность весь парк тренажеров будет весьма накладно, но оборудования можно получить по лизингу. Вообще, арендованное помещение и оборудование в лизинге – это четкий признак фитнес клуба средней ценовой категории. Как показывает опыт, именно средние по цене залы несут наименьший риск для предпринимателя. Допустим, что одновременно зал посещают 100 человек. Стоимость абонемента (а фитнес «продают» зачастую виде абонемента) в среднем колеблется около 50 долларов в месяц (это вполне реальная цифра). Исходя из расходов на аренду помещения, оборудование и заработную плату персонала, можно легко посчитать, что окупаемость предприятия не превысит трех лет. Учитывая, что это бизнес долгосрочный, можно рассчитывать на определенный успех. Если же все приобрести в собственность и организовывать элитный зал, то, конечно же, риск будет значительно выше и окупаемость наступит довольно скоро, несмотря на то, что стоимость абонемента для элитного зала составляет 200 – 300 долларов в месяц.

К подбору персонала нужно подходить «творчески». Порой самые последние модели супер тренажеров не впечатляют так посетителей, как работа и внешность инструкторов! Нельзя забывать и о том, что, работая по индивидуальной программе с клиентом, инструктор может приносить дополнительно до 10 долларов в час.

Важно отметить также следующее. Часто администрация фитнес клубов разделяет время занятий на «дешевое» и «prime-time» (с 17 до 22 часов). Разница в оплате отличается в полтора раза. Также часто применяется практика разовых занятий: в этом случае относительная стоимость разового посещения выше «абонементной» в 4 -5 раз.

В заключение, как всегда, хотелось бы добавить «ложку дегтя в бочку меда». Пресловутые сети и в фитнесе играют важную роль. Владельцы данного бизнеса «с опытом», систематически открывают новые точки, охватывая большую территорию. Их целью является представить сеть фитнес клубов таким брендом, то есть добавить престижа. Естественно, что такой подход дает возможность привлекать респектабельных посетителей, которым можно предложить огромный спектр дополнительных услуг. Поэтому нужно формировать свой бизнес не по шаблону, а выгодно отличаться от других оздоровительных центров чем-то особенным и эксклюзивным.

 

 

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